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香港展覽會議業協會前身為香港展覽業協會,於1990年5月由當時10家主要展覽會主辦機構創立作為行業的喉舌,與政府及法定機構協商,促進會員的商業利益。

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We are delighted to inform you that the HKECIA Conference and the 29th Annual Dinner will be held on Thursday, 6 June 2019 at the Hong Kong Convention & Exhibition Centre in Wanchai.

 

The tentative schedule on 6 June 2019 is as follows:

15:00 – 15:30        Annual General Meeting (Full Members Only)

15:45 – 18:00        HKECIA Conference

18:00 – 19:00        Cocktail Reception

19:00 – 21:30        Annual Dinner

 

 <<CLICK HERE TO REGISTER NOW>> 

* Conference tickets are sold out.

 

HKECIA Conference 2019

Earlier this year the HKECIA Education Subcommittee surveyed the members on what they felt the most pressing issues facing the exhibition and events industry in Hong Kong. It was interesting, but perhaps not surprising, to see that among the issues considered most important to the members were 1.) The increasing importance of technology in creating smart events and 2.) (not unrelated) The ‘Festivalisation of events’, meaning the changes required to create lively and engaging attendee experiences so that visiting a trade exhibition or convention becomes not only a necessity but also an enjoyable experience that is looked forward to and recommended to peers.

The 2019 HKECIA Conference then will take these important issues and bring insight into the latest trends and technology being employed to create better, smarter and more engaging event experiences. In a packed afternoon attendees will hear presentations and panel discussions from 7 leading industry experts including representatives from UFI and IAEE the two largest global industry associations. The takeaways from this afternoon of learning will help all members to understand the latest trends and explore ideas to improve their own event experiences for visitors and exhibitors coming to Hong Kong.

 

Conference speakers, panelists and moderators:

 

Mr. Ian Chan, Senior Director, Business Development, International Business Group, Tencent

Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong

Ms. Michelle Cao, Founder and CEO, VPhoto

Mr. Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus Advisory; Founder & CEO, WeMeet

Ms. Sarah Williamson, Vice President & Creative Director, Jack Morton

Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong 

Mr. Mark Cochrane, UFI Regional Manager, Asia Pacific

 

<<Click here to view the biography of speakers, panelists & moderator>>

 * The conference will take place in English, simultaneous interpreration is not provided.

 

Conference Programme

15:45      

  

How AI Technology Improves Conference Efficiency and User Engagement?
Mr. Ian Chan, Senior Director, Business Development, International Business Group of Tencent

Artificial intelligence is not as complicated as it sounds like, it can be widely applied across different areas in our daily lives. To understand what an AI-driven future will look like in the context of conference management, this session will highlight some key AI capabilities and their benefits, and how it improves user experience and conference efficiency. 

16:00

 

Immersive Displays in Experiential Marketing

Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong

A wise man called Bill Gates once coined the phrase “Content is King” back in 1996. And he was mostly right. Content captivates audiences and enables marketers to send messages to their audiences unlike ever before. But today when every teenager with a cell phone and a social media account can make an infomercial to sell a product, how can a traditional marketer make even greater content to become the king? In this talk we will explore a new form of marketing where we influence the influencers using immersive experiences and larger than life displays.

16:15

 

How Instant We-Chat/Instagram-able Photos Help Live Events Go Viral?
Ms. Michelle Cao, Founder and CEO, Vphoto

We live in a very visual world, the 21st century is the first time in history where every person with a smart phone (which is everyone) has a voice and through social media they have the power to be heard. We also know that a post which is accompanied by a great photograph will get ten times the response than one without. VPhoto’s success is based on the fact that the platform allows the best professional photographs to be edited and uploaded to a platform where they can be “grabbed” and scared in almost real-time. In this session Michelle Cao will explain the power of having attendee’s doing the job of your marketing department in drawing more attention to your events.

 

16:30

 

Panel Discussion 1 – Technology and Smart Events

Moderator: 
Mr. Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus; Advisory Founder & CEO, WeMeet

Panellists:  
Mr. Ian Chan, Senior Director, Business Development, International Business Group of Tencent
Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong
Ms. Michelle Cao, Founder and CEO, Vphoto

17:00

 

Festivalization of Events: The Power of Extraordinary Experiences

Ms. Sarah Williamson, Vice President & Creative Director, Jack Morton

The events landscape has changed dramatically in the last few years. There is increasing interest in the “festivalization” approach to events where attendees are no longer passive bystanders, but active participants in the experience. And this engagement can be further strengthened by reaching beyond the one-off event and creating a journey of experiences which can create an emotional and personalized connection. Jack Morton’s VP, Creative Director, Sarah Williamson, will share insights on creating an experience journey through practical examples from the region and four key criteria essential to building extraordinary experiences. 

17:20

 

Using Festivalisation to Reach Millenials

Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong

 

Exploring why brands are engaging and partnering with festivals, how the process works and best practices. This session looks at how brands like HP and Intel are using festivals like Coachella and SXSW to build deeper relationships with millennials by creating brand engagement experiences.

 

17:40

 

Panel Discussion 2 – Engaging Attendees' Experience

Moderator: 

Mr. Mark Cochrane, UFI Regional Manager, Asia Pacific               

Panellists:  
Ms. Sarah Williams
on, Vice President & Creative Director, Jack Morton
Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong

 

18:00

 

Conference ends

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 


   

Premium Supporters:

 

  

 


 

 Gold Sponsor:

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Registration Sponsor:

 


AV Sponsor:


 

Official Partner of Real-time Photo Sharing Platform:

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 Media Partners:

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 HKECIA Conference & 29th Annual Dinner Organising Committe (by alphabetical order):

  

 

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 HKECIA Conference & 29th Annual Dinner are events associated with:


 

新聞中心

17.08.2020

Stuart Bailey re-elected as the Chairman of HKECIA

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is pleased to announce that the 2020 Annual General Meeting was successfully held virtually on 7th August 2020, from which the new term of Executive Committee were elected. The Chairman, Executive Vice Chairman, two Vice Chairman, Honorary Treasurer and Honorary Secretary were also appointed in the 1st Executive Committee Meeting following the AGM.

17.08.2020

會議展覽復辦無期  香港展覽會議業協會促政府加碼資助 助業界渡過2019冠狀病毒病難關

香港展覽會議業協會(「協會」) 於2020年8月11日與香港特別行政區政府 (「政府」) 商務及經濟發展局代表會面,簡報了協會7月進行的「2019冠狀病毒病對香港會議展覽業的影響會員調查」(「會員調查」) 結果,並促請政府向香港會展業提供更多資助,協助業界渡過迫在眉捷的艱關。

10.02.2020

HKECIA’s updates on Novel Coronavirus

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is closely monitoring the impact of the novel coronavirus infection in Hong Kong and Mainland China on the event industry.  The Hong Kong Special Administrative Government (HKSAR Government) puts public health as the top priority, raised the response level under the "Preparedness and Response Plan for Novel Infectious Disease of Public Health Significance" to Emergency Response Level on 25 January 2020, and has implemented a host of prevention and control measures as an all-out effort to minimise risks of virus infection and spreading in local community.

27.08.2019

Hong Kong trade exhibitions and conferences held as planned despite public processions

The Hong Kong Exhibition & Convention Industry Association (HKECIA) wishes to assure all participants, buyers and exhibitors, attending trade exhibitions and conferences in Hong Kong that events are running smoothly and without interruption.  Hong Kong is a welcoming city for investors and visitors.

Although there have been road closures during several public activities, up until the time of this announcement, both of the two major venues for trade exhibitions and international conferences, the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo (AWE), are accessible by foot, private cars / freight trucks and public transportation including subway, and are fully operational.

HKECIA Chairman Mr Stuart Bailey stated, “Business is as usual in Hong Kong.  At this time we are seeing that major exhibitions and conferences in Hong Kong are running without incident or interruption.  Exhibition and conference events were not targeted for disruption.  Hong Kong is definitely still open for business and safe to travel. 

29.07.2019

調查結果顯示本港展覽業去年表現穩定 展覽業基礎穩固 中美貿易戰影響輕微

香港展覽會議業協會(下稱「協會」)剛發表了最新展覽活動年度調查結果。調查數據顯示,於2018年1至12月,本港展覽業表現穩定,「商貿」和「商貿及消費」展覽數目與2017年相約,參展商和訪客數目輕微減少。

26.06.2018

本港展覽活動訪客去年突破240萬 亞太區及內地訪客顯著增長 香港保持「亞洲商貿展覽之都」龍頭地位

香港展覽會議業協會(下稱「協會」)剛發表了最新一期展覽活動年度調查結果。調查數據顯示,2017112,本港展覽業雖然面對亞洲區內新展覽設施的激烈競爭,表現仍然出色參展公司數目和訪客人數這兩主要指標,相比2016年,分別有5.2%11.8%的增長調查結果再次肯定香港作為「亞洲商貿展之都的領地位。

30.11.2017

最新研究報告指出香港展覽業2016年為港進帳529億港元 海外參展商平均消費較一般過夜旅客高出75%

(香港,2017年11月29日)          香港展覽會議業協會 (簡稱「協會」) 今天發表「2016年香港展覽業香港經濟貢獻研究報告」。這個兩年一度的研究顯示,在2016年展覽業為本地經濟帶來529億港元的消費開支,相等於期內香港本地生產總值的2.1%。這項研究亦再一次肯定展覽業為香港帶來可觀的經濟效益,而2016年海外參展商的平均消費,較一般過夜旅客的消費更高出75%。同時,展覽業亦為香港人創造相等於77,000個全職職位。

18.10.2017

香港展覽會議業協會就2017年施政報告公布的新增會展場地選址發表立場

香港展覽會議業協會(協會)於1990年成立,一直是代表香港展覽及會議業的權威組織。

剛於2017年10月11日公布的施政報告確定有必要透過擴建會議及展覽場地以進一步鞏固香港會議及展覽業的國際地位,協會深表歡迎。協會支持施政報告中的建議,將灣仔三座政府大樓拆卸並重建成為與現時的香港會議展覽中心(會展中心)互相通達及連成一體的新會展場地,估算將增加約2.3萬平方米的會展面積。

28.09.2017

本港展覽活動訪客去年首破220萬 整體表現穩健

香港展覽會議業協會(下稱「協會」)今日(927發表2016年度展覽活動調查結果,儘管去年全球政治和貿易不明朗因素增加,本港展覽活動上升趨勢受到拖慢,但多項主要數據仍令人鼓舞,全年展覽訪客人次逆市微升至220萬,整體表現穩健。同時,參展公司數目比對上一年有略高於2%的升幅,顯示香港仍然保持其重要商貿樞紐的地位,而且無論經濟氣候好壞,香港仍能繼續鞏固其「亞洲展覽之都」的聲譽。有關調查收集2016112月期間在香港舉行的「商貿」及「商貿及消費」展覽的參展商數目和到訪人次等數據。

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