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香港展览会议业协会前身为香港展览业协会,於1990年5月由当时10家主要展览会主办机构创立作为行业的喉舌,与政府及法定机构协商,促进会员的商业利益。

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We are delighted to inform you that the HKECIA Conference and the 29th Annual Dinner will be held on Thursday, 6 June 2019 at the Hong Kong Convention & Exhibition Centre in Wanchai.

 

The tentative schedule on 6 June 2019 is as follows:

15:00 – 15:30        Annual General Meeting (Full Members Only)

15:45 – 18:00        HKECIA Conference

18:00 – 19:00        Cocktail Reception

19:00 – 21:30        Annual Dinner

 

 <<CLICK HERE TO REGISTER NOW>> 

* Conference tickets are sold out.

 

HKECIA Conference 2019

Earlier this year the HKECIA Education Subcommittee surveyed the members on what they felt the most pressing issues facing the exhibition and events industry in Hong Kong. It was interesting, but perhaps not surprising, to see that among the issues considered most important to the members were 1.) The increasing importance of technology in creating smart events and 2.) (not unrelated) The ‘Festivalisation of events’, meaning the changes required to create lively and engaging attendee experiences so that visiting a trade exhibition or convention becomes not only a necessity but also an enjoyable experience that is looked forward to and recommended to peers.

The 2019 HKECIA Conference then will take these important issues and bring insight into the latest trends and technology being employed to create better, smarter and more engaging event experiences. In a packed afternoon attendees will hear presentations and panel discussions from 7 leading industry experts including representatives from UFI and IAEE the two largest global industry associations. The takeaways from this afternoon of learning will help all members to understand the latest trends and explore ideas to improve their own event experiences for visitors and exhibitors coming to Hong Kong.

 

Conference speakers, panelists and moderators:

 

Mr. Ian Chan, Senior Director, Business Development, International Business Group, Tencent

Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong

Ms. Michelle Cao, Founder and CEO, VPhoto

Mr. Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus Advisory; Founder & CEO, WeMeet

Ms. Sarah Williamson, Vice President & Creative Director, Jack Morton

Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong 

Mr. Mark Cochrane, UFI Regional Manager, Asia Pacific

 

<<Click here to view the biography of speakers, panelists & moderator>>

 * The conference will take place in English, simultaneous interpreration is not provided.

 

Conference Programme

15:45      

  

How AI Technology Improves Conference Efficiency and User Engagement?
Mr. Ian Chan, Senior Director, Business Development, International Business Group of Tencent

Artificial intelligence is not as complicated as it sounds like, it can be widely applied across different areas in our daily lives. To understand what an AI-driven future will look like in the context of conference management, this session will highlight some key AI capabilities and their benefits, and how it improves user experience and conference efficiency. 

16:00

 

Immersive Displays in Experiential Marketing

Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong

A wise man called Bill Gates once coined the phrase “Content is King” back in 1996. And he was mostly right. Content captivates audiences and enables marketers to send messages to their audiences unlike ever before. But today when every teenager with a cell phone and a social media account can make an infomercial to sell a product, how can a traditional marketer make even greater content to become the king? In this talk we will explore a new form of marketing where we influence the influencers using immersive experiences and larger than life displays.

16:15

 

How Instant We-Chat/Instagram-able Photos Help Live Events Go Viral?
Ms. Michelle Cao, Founder and CEO, Vphoto

We live in a very visual world, the 21st century is the first time in history where every person with a smart phone (which is everyone) has a voice and through social media they have the power to be heard. We also know that a post which is accompanied by a great photograph will get ten times the response than one without. VPhoto’s success is based on the fact that the platform allows the best professional photographs to be edited and uploaded to a platform where they can be “grabbed” and scared in almost real-time. In this session Michelle Cao will explain the power of having attendee’s doing the job of your marketing department in drawing more attention to your events.

 

16:30

 

Panel Discussion 1 – Technology and Smart Events

Moderator: 
Mr. Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus; Advisory Founder & CEO, WeMeet

Panellists:  
Mr. Ian Chan, Senior Director, Business Development, International Business Group of Tencent
Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong
Ms. Michelle Cao, Founder and CEO, Vphoto

17:00

 

Festivalization of Events: The Power of Extraordinary Experiences

Ms. Sarah Williamson, Vice President & Creative Director, Jack Morton

The events landscape has changed dramatically in the last few years. There is increasing interest in the “festivalization” approach to events where attendees are no longer passive bystanders, but active participants in the experience. And this engagement can be further strengthened by reaching beyond the one-off event and creating a journey of experiences which can create an emotional and personalized connection. Jack Morton’s VP, Creative Director, Sarah Williamson, will share insights on creating an experience journey through practical examples from the region and four key criteria essential to building extraordinary experiences. 

17:20

 

Using Festivalisation to Reach Millenials

Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong

 

Exploring why brands are engaging and partnering with festivals, how the process works and best practices. This session looks at how brands like HP and Intel are using festivals like Coachella and SXSW to build deeper relationships with millennials by creating brand engagement experiences.

 

17:40

 

Panel Discussion 2 – Engaging Attendees' Experience

Moderator: 

Mr. Mark Cochrane, UFI Regional Manager, Asia Pacific               

Panellists:  
Ms. Sarah Williams
on, Vice President & Creative Director, Jack Morton
Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong

 

18:00

 

Conference ends

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 


   

Premium Supporters:

 

  

 


 

 Gold Sponsor:

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Registration Sponsor:

 


AV Sponsor:


 

Official Partner of Real-time Photo Sharing Platform:

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 Media Partners:

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 HKECIA Conference & 29th Annual Dinner Organising Committe (by alphabetical order):

  

 

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 HKECIA Conference & 29th Annual Dinner are events associated with:


 

新闻中心

17.08.2020

Stuart Bailey re-elected as the Chairman of HKECIA

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is pleased to announce that the 2020 Annual General Meeting was successfully held virtually on 7th August 2020, from which the new term of Executive Committee were elected. The Chairman, Executive Vice Chairman, two Vice Chairman, Honorary Treasurer and Honorary Secretary were also appointed in the 1st Executive Committee Meeting following the AGM.

17.08.2020

会议展览复办无期 香港展览会议业协会促政府加码资助 助业界渡过2019冠状病毒病难关

香港展览会议业协会(「协会」) 於2020年8月11日与香港特别行政区政府 (「政府」) 商务及经济发展局代表会面,简报了协会7月进行的「2019冠状病毒病对香港会议展览业的影响会员调查」(「会员调查」) 结果,并促请政府向香港会展业提供更多资助,协助业界渡过迫在眉捷的艰关。

10.02.2020

HKECIA’s updates on Novel Coronavirus

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is closely monitoring the impact of the novel coronavirus infection in Hong Kong and Mainland China on the event industry.  The Hong Kong Special Administrative Government (HKSAR Government) puts public health as the top priority, raised the response level under the "Preparedness and Response Plan for Novel Infectious Disease of Public Health Significance" to Emergency Response Level on 25 January 2020, and has implemented a host of prevention and control measures as an all-out effort to minimise risks of virus infection and spreading in local community.

27.08.2019

Hong Kong trade exhibitions and conferences held as planned despite public processions

The Hong Kong Exhibition & Convention Industry Association (HKECIA) wishes to assure all participants, buyers and exhibitors, attending trade exhibitions and conferences in Hong Kong that events are running smoothly and without interruption.  Hong Kong is a welcoming city for investors and visitors.

Although there have been road closures during several public activities, up until the time of this announcement, both of the two major venues for trade exhibitions and international conferences, the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo (AWE), are accessible by foot, private cars / freight trucks and public transportation including subway, and are fully operational.

HKECIA Chairman Mr Stuart Bailey stated, “Business is as usual in Hong Kong.  At this time we are seeing that major exhibitions and conferences in Hong Kong are running without incident or interruption.  Exhibition and conference events were not targeted for disruption.  Hong Kong is definitely still open for business and safe to travel. 

29.07.2019

调查结果显示本港展览业去年表现稳定 展览业基础稳固 中美贸易战影响轻微

香港展览会议业协会(下称「协会」)刚发表了最新展览活动年度调查结果。 调查数据显示,于2018年1至12月,本港展览业表现稳定,「商贸」和「 商贸及消费」展览数目与2017年相约,参展商和访客数目轻微减少。

26.06.2018

本港展览活动访客去年突破240万 亚太区及内地访客显著增长 香港保持「亚洲商贸展览之都」龙头地位

香港展览会议业协会(下称「协会」)刚发表了最新一期展览活动年度调查结果。调查数据显示,2017年1至12月,本港展览业虽然面对亚洲区内新展览设施的激烈竞争,表现仍然出色。参展公司数目和访客人数这两项主要指标,相比2016年,分别有5.2%和11.8%的增长。调查结果再次肯定香港作为「亚洲商贸展览之都」的领导地位。

30.11.2017

最新研究报告指出香港展览业2016年为港进帐529亿港元 海外参展商平均消费较一般过夜旅客高出75%

 

(香港,2017年11月29日)          香港展览会议业协会 (简称「协会」) 今天发表「2016年香港展览业香港经济贡献研究报告」。这个两年一度的研究显示,在2016年展览业为本地经济带来529亿港元的消费开支,相等於期内香港本地生产总值的2.1%。这项研究亦再一次肯定展览业为香港带来可观的经济效益,而2016年海外参展商的平均消费,较一般过夜旅客的消费更高出75%。同时,展览业亦为香港人创造相等於77,000个全职职位。

18.10.2017

香港展览会议业协会就2017年施政报告公布的新增会展场地选址发表立场

香港展览会议业协会(协会)於1990年成立,一直是代表香港展览及会议业的权威组织。


刚於2017年10月11日公布的施政报告确定有必要透过扩建会议及展览场地以进一步巩固香港会议及展览业的国际地位,协会深表欢迎。协会支持施政报告中的建议,将湾仔叁座政府大楼拆卸并重建成为与现时的香港会议展览中心(会展中心)互相通达及连成一体的新会展场地,估算将增加约2.3万平方米的会展面积。

28.09.2017

本港展览活动访客去年首破220万 整体表现稳健

香港展览会议业协会(下称「协会」)今日(9月27日) 发表2016年度展览活动调查结果,儘管去年全球政治和贸易不明朗因素增加,本港展览活动上升趋势受到拖慢,但多项主要数据仍令人鼓舞,全年展览访客人次逆市微升至220万,整体表现稳健。同时,参展公司数目比对上一年有略高於2%的升幅,显示香港仍然保持其重要商贸枢纽的地位,而且无论经济气候好坏,香港仍能继续巩固其「亚洲展览之都」的声誉。有关调查收集2016年1至12月期间在香港举行的「商贸」及「商贸及消费」展览的参展商数目和到访人次等数据。

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