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About HKECIA

The Association started out as the Hong Kong Exhibition Organisers Association which was founded in May 1990 by 10 major exhibition organisers to provide industry members with a unified voice.

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We are delighted to inform you that the HKECIA Conference and the 29th Annual Dinner will be held on Thursday, 6 June 2019 at the Hong Kong Convention & Exhibition Centre in Wanchai.

 

The tentative schedule on 6 June 2019 is as follows:

15:00 – 15:30        Annual General Meeting (Full Members Only)

15:45 – 18:00        HKECIA Conference

18:00 – 19:00        Cocktail Reception

19:00 – 21:30        Annual Dinner

 

 <<CLICK HERE TO REGISTER NOW>> 

* Conference tickets are sold out.

 

HKECIA Conference 2019

Earlier this year the HKECIA Education Subcommittee surveyed the members on what they felt the most pressing issues facing the exhibition and events industry in Hong Kong. It was interesting, but perhaps not surprising, to see that among the issues considered most important to the members were 1.) The increasing importance of technology in creating smart events and 2.) (not unrelated) The ‘Festivalisation of events’, meaning the changes required to create lively and engaging attendee experiences so that visiting a trade exhibition or convention becomes not only a necessity but also an enjoyable experience that is looked forward to and recommended to peers.

The 2019 HKECIA Conference then will take these important issues and bring insight into the latest trends and technology being employed to create better, smarter and more engaging event experiences. In a packed afternoon attendees will hear presentations and panel discussions from 7 leading industry experts including representatives from UFI and IAEE the two largest global industry associations. The takeaways from this afternoon of learning will help all members to understand the latest trends and explore ideas to improve their own event experiences for visitors and exhibitors coming to Hong Kong.

 

Conference speakers, panelists and moderators:

 

Mr. Ian Chan, Senior Director, Business Development, International Business Group, Tencent

Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong

Ms. Michelle Cao, Founder and CEO, VPhoto

Mr. Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus Advisory; Founder & CEO, WeMeet

Ms. Sarah Williamson, Vice President & Creative Director, Jack Morton

Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong 

Mr. Mark Cochrane, UFI Regional Manager, Asia Pacific

 

<<Click here to view the biography of speakers, panelists & moderator>>

 * The conference will take place in English, simultaneous interpreration is not provided.

 

Conference Programme

15:45      

  

How AI Technology Improves Conference Efficiency and User Engagement?
Mr. Ian Chan, Senior Director, Business Development, International Business Group of Tencent

Artificial intelligence is not as complicated as it sounds like, it can be widely applied across different areas in our daily lives. To understand what an AI-driven future will look like in the context of conference management, this session will highlight some key AI capabilities and their benefits, and how it improves user experience and conference efficiency. 

16:00

 

Immersive Displays in Experiential Marketing

Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong

A wise man called Bill Gates once coined the phrase “Content is King” back in 1996. And he was mostly right. Content captivates audiences and enables marketers to send messages to their audiences unlike ever before. But today when every teenager with a cell phone and a social media account can make an infomercial to sell a product, how can a traditional marketer make even greater content to become the king? In this talk we will explore a new form of marketing where we influence the influencers using immersive experiences and larger than life displays.

16:15

 

How Instant We-Chat/Instagram-able Photos Help Live Events Go Viral?
Ms. Michelle Cao, Founder and CEO, Vphoto

We live in a very visual world, the 21st century is the first time in history where every person with a smart phone (which is everyone) has a voice and through social media they have the power to be heard. We also know that a post which is accompanied by a great photograph will get ten times the response than one without. VPhoto’s success is based on the fact that the platform allows the best professional photographs to be edited and uploaded to a platform where they can be “grabbed” and scared in almost real-time. In this session Michelle Cao will explain the power of having attendee’s doing the job of your marketing department in drawing more attention to your events.

 

16:30

 

Panel Discussion 1 – Technology and Smart Events

Moderator: 
Mr. Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus; Advisory Founder & CEO, WeMeet

Panellists:  
Mr. Ian Chan, Senior Director, Business Development, International Business Group of Tencent
Mr. Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong
Ms. Michelle Cao, Founder and CEO, Vphoto

17:00

 

Festivalization of Events: The Power of Extraordinary Experiences

Ms. Sarah Williamson, Vice President & Creative Director, Jack Morton

The events landscape has changed dramatically in the last few years. There is increasing interest in the “festivalization” approach to events where attendees are no longer passive bystanders, but active participants in the experience. And this engagement can be further strengthened by reaching beyond the one-off event and creating a journey of experiences which can create an emotional and personalized connection. Jack Morton’s VP, Creative Director, Sarah Williamson, will share insights on creating an experience journey through practical examples from the region and four key criteria essential to building extraordinary experiences. 

17:20

 

Using Festivalisation to Reach Millenials

Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong

 

Exploring why brands are engaging and partnering with festivals, how the process works and best practices. This session looks at how brands like HP and Intel are using festivals like Coachella and SXSW to build deeper relationships with millennials by creating brand engagement experiences.

 

17:40

 

Panel Discussion 2 – Engaging Attendees' Experience

Moderator: 

Mr. Mark Cochrane, UFI Regional Manager, Asia Pacific               

Panellists:  
Ms. Sarah Williams
on, Vice President & Creative Director, Jack Morton
Mr. Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong

 

18:00

 

Conference ends

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 


   

Premium Supporters:

 

  

 


 

 Gold Sponsor:

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Registration Sponsor:

 


AV Sponsor:


 

Official Partner of Real-time Photo Sharing Platform:

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 Media Partners:

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 HKECIA Conference & 29th Annual Dinner Organising Committe (by alphabetical order):

  

 

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 HKECIA Conference & 29th Annual Dinner are events associated with:


 

Media Centre

17.08.2020

Stuart Bailey re-elected as the Chairman of HKECIA

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is pleased to announce that the 2020 Annual General Meeting was successfully held virtually on 7th August 2020, from which the new term of Executive Committee were elected. The Chairman, Executive Vice Chairman, two Vice Chairman, Honorary Treasurer and Honorary Secretary were also appointed in the 1st Executive Committee Meeting following the AGM.

17.08.2020

Hong Kong government urged to provide more support to help Hong Kong exhibition and convention industry ride out COVID-19 storm

The Hong Kong Exhibition & Convention Industry Association (“HKECIA” and “the Association”) presented results of the latest member survey “Impact of Covid-19 to Hong Kong Exhibition & Convention Industry” (“Survey”) to representatives of Commerce and Economic Development Bureau, Hong Kong Special Administrative Region (“HKSAR”) on 11 August 2020 and urged the authority to provide more support to help Hong Kong exhibition and convention industry ride out COVID-19 storm.

10.02.2020

HKECIA’s updates on Novel Coronavirus

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is closely monitoring the impact of the novel coronavirus infection in Hong Kong and Mainland China on the event industry.  The Hong Kong Special Administrative Government (HKSAR Government) puts public health as the top priority, raised the response level under the "Preparedness and Response Plan for Novel Infectious Disease of Public Health Significance" to Emergency Response Level on 25 January 2020, and has implemented a host of prevention and control measures as an all-out effort to minimise risks of virus infection and spreading in local community.

27.08.2019

Hong Kong trade exhibitions and conferences held as planned despite public processions

The Hong Kong Exhibition & Convention Industry Association (HKECIA) wishes to assure all participants, buyers and exhibitors, attending trade exhibitions and conferences in Hong Kong that events are running smoothly and without interruption.  Hong Kong is a welcoming city for investors and visitors.

Although there have been road closures during several public activities, up until the time of this announcement, both of the two major venues for trade exhibitions and international conferences, the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo (AWE), are accessible by foot, private cars / freight trucks and public transportation including subway, and are fully operational.

HKECIA Chairman Mr Stuart Bailey stated, “Business is as usual in Hong Kong.  At this time we are seeing that major exhibitions and conferences in Hong Kong are running without incident or interruption.  Exhibition and conference events were not targeted for disruption.  Hong Kong is definitely still open for business and safe to travel. 

29.07.2019

2018 HKECIA exhibition survey reflects strong foundation of Hong Kong’s exhibition industry despite US-China trade war

The Hong Kong Exhibition & Convention Industry Association (HKECIA) has released the latest in its series of annual surveys of the exhibition activities in Hong Kong, covering the calendar year 2018. The survey results show that Hong Kong’s exhibition industry remains steady, in terms of the number of “trade” and “trade & consumer” exhibitions, with a slight decrease in the number of participants.

26.06.2018

Annual HKECIA exhibition survey reaffirms Hong Kong’s leading position as Trade Fair Capital of Asia

The Hong Kong Exhibition & Convention Industry Association (HKECIA) has released the latest in its series of annual surveys of the exhibition activities in Hong Kong, covering the calendar year 2017. The survey data shows that Hong Kong’s exhibition industry has performed well over the year despite fierce competition from new facilities in the region. Key indicators of the survey, such as the number of exhibiting companies and the number of exhibition visitors, show encouraging growth year-on-year of 5.2% and 11.8% respectively. The results reaffirm Hong Kong’s leading position as the Trade Fair Capital of Asia.

30.11.2017

Study reveals Hong Kong’s exhibition industry contributes HK$52.9 billion in 2016 International exhibitors’ average spend 75% more than general overnight tourists

The Hong Kong Exhibition & Convention Industry Association (‘HKECIA’) released findings from the latest biennial Economic Impact Study gauging the contribution of Hong Kong’s exhibition industry to the city’s economy today. The Study, covering the calendar year 2016, reveals that the exhibition industry contributed HK$52.9 billion (US$6.8 billion) to the local economy in 2016 in expenditure effects, equivalent to 2.1% of Hong Kong’s total GDP for the period. The Study also reaffirms the significant economic benefits of the exhibition industry to the city, with international exhibitors spent on average 75% more than general overnight tourists in 2016. At the same time, the exhibition industry generated the equivalent of 77,000 full-time jobs for people in Hong Kong.

18.10.2017

HKECIA’s Position to the Announcement on Convention and Exhibition Sites in the 2017 Policy Address

The Hong Kong Exhibition & Convention Industry Association (HKECIA) is the authoritative organisation of the Hong Kong exhibition and convention industries since 1990.

The HKECIA welcomes the latest HKSAR Government’s Policy Address recognising the importance of further supporting Hong Kong’s convention and exhibition industry by expanding the capacity of event space in the city. The Association supports its proposal to demolish and redevelop the three government buildings in Wan Chai to build a new convention and exhibition venue that can be connected to and integrated with the existing Hong Kong Convention and Exhibition Centre (HKCEC) which will add an estimated 23,000 square metres of convention & exhibition space.

28.09.2017

Annual HKECIA exhibition survey reflects positive trends in Hong Kong’s exhibition industry

 

The Hong Kong Exhibition & Convention Industry Association (HKECIA) has announced the results of its 2016 annual exhibition survey, which collects key information about exhibition activities in Hong Kong in the calendar year 2016.  The latest results are consistent with wider global political and trade uncertainties of the year, which have slowed the upward trend seen in the Hong Kong exhibition industry in recent years.  Nevertheless, a number of the key outcomes of the survey are very encouraging.  For example, despite challenging economic conditions in 2016, overall visitor numbers to Hong Kong exhibitions remained stable year-on-year, reaching a total of 2.2 million.  At the same time, the number of exhibiting companies rose by just over 2% by comparison with the previous year, indicating that Hong Kong remains an important trade hub and, continues to build on its wide reputation as the Trade Fair Capital of Asia regardless of the economic climate.

 

Activities

21.10.2020

Convening Asia Pacific: The Global Recovery Forum by PCMA on 10 November 2020

 HKECIA-Supported Event 

Convening Asia Pacific: The Global Recovery Forum by PCMA

Tuesday 10 November 2020

9:00am - 1:00pm HKT